MY STORY

HUG + HYGGELIG = HUGLIG

A visual story in three chapters

Chapter 1

Where it began

Hello, a little welcome from me, my name is Camilla.

I’ve always been drawn to beauty in the everyday, the quiet details, thoughtful atmospheres, and the feeling a space, image, or moment can create. With Danish heritage on my Mum’s side, I’ve long been inspired by Scandinavian aesthetics and ways of living, particularly the sense of warmth, comfort, simplicity, and intentionality found within hygge. Huglig was created as a space to explore and share that feeling through visual storytelling, a creative space born from the idea of where love meets hygge, rooted in connection, creativity, and bringing people together through meaningful experiences.

Chapter 2

Shaped by nature

More recently, my journey has taken me to Austria, where I’ve been living and working in the mountains as a ski instructor. Being surrounded by nature and seasonality has deepened my appreciation for texture, light, movement, and the subtle beauty of natural environments, elements that continue to shape my creative perspective and visual style.

At the heart of what I do is a love for creating meaningful and atmospheric experiences. Through floristry, bridal design, styling, and visual storytelling, I’m drawn to work that feels emotionally considered, aesthetically intentional, and deeply personal. My background in fashion design, where I specialised in bridalwear, continues to influence the way I approach composition, softness, detail, and romantic storytelling across all areas of my creative work.

Chapter 3

Where it comes together

Huglig is gradually evolving into a space where bridal and floral design come together under one creative vision, blending florals, fashion, atmosphere, and modern romance in a way that feels intimate and intentional. Alongside developing the brand, I’ve begun creating bespoke floral and bridal pieces for weddings and personal projects, while continuing to explore creative storytelling across both physical and digital spaces.

As I continue building this path, I’m excited by opportunities to grow within creative and editorial environments that value thoughtful aesthetics, visual storytelling, and contemporary wedding culture, while continuing to refine and expand the world of Huglig along the way.

A Closer Look

  • I’m a creative working across social media and visual storytelling, with a background in fashion design, bridalwear, floristry, and event styling. My practice is rooted in translating physical design work into digital narratives, using platforms like Instagram, TikTok, and Pinterest as spaces to build cohesive, visually led stories.

    Through my brand Huglig, I explore the connection between bridal design and contemporary visual culture, combining florals, styling, and atmosphere into curated content that feels considered and intentional. Alongside hands-on creative work, I’m drawn to short-form video, trend research, and building engaging visual worlds across social platforms.

    I’m particularly interested in working within creative teams where storytelling, aesthetics, and digital content come together in fast-paced, collaborative environments.

  • FOUNDER & CONTENT CREATOR - HUGLIG | Ongoing

    • Design and produce bespoke bridal, floral and styled event projects through an independent creative practice.

    • Use social media as a visual archive to document creative work and styling processes across Instagram, TikTok and Pinterest.

    • Create and edit short-form video content (Reels, TikTok, Pinterest) showcasing bridal and floral projects.

    • Develop cohesive visual storytelling across platforms, maintaining a consistent aesthetic identity.

    • Conduct trend research and gather visual references to inform creative direction and styling concepts.

    • Build and engage a community around Huglig through social interaction and customer communication, creating a welcoming and personal brand experience.

    SOCIAL MEDIA COORDINATOR & SKI INSTRUCTOR – SkiCHECK Alpbachtal | Winter Seasons 2019–2026

    • Manage and create Instagram and TikTok content alongside working as a ski instructor in a fast-paced seasonal environment.

    • Plan, film and edit short-form video content showcasing daily activity and brand storytelling.

    • Contribute to the growth of the ski school’s social media presence, helping to increase visibility, engagement and reach.

    • Schedule and organise content to maintain consistent posting across platforms.

    • Develop content ideas informed by seasonal trends, audience engagement and on-the-ground activity.

    • Strong communication and adaptability developed through balancing teaching responsibilities with content creation.

    SCHOOL RECEPTIONIST & NANNY – Sidcot School, UK | Between Seasons

    • Managed front-of-house communication and administrative tasks in a busy school environment, handling enquiries, scheduling and day-to-day coordination with strong attention to detail.

    • Developed strong organisation, communication and multitasking skills while supporting daily coordination and childcare responsibilities.

    A D D I T I O N A L E X P E R I E N C E

    Bridal Design Studio Experience – Halfpenny London & Sassi Holford.

    Assisted in bridal design studios, gaining insight into fittings, garment construction and luxury studio workflows during University.

  • BA (Hons) FASHION DESIGN

    First-Class Honours

    Birmingham City University, UK

    2016-2019

  • CREATIVE SKILLS & PLATFORMS

    Instagram | TikTok | Pinterest

    Visual Storytelling

    Trend Research

    Content Creation

    Styling

    Copywriting

    Audience Engagement

    Floristry

    Bridal Design

    Event Styling

    CapCut | Canva | Adobe

    Express | Figma | Planoly

    LANGUAGE

    • English – Native

    • German – Elementary (A2)

  • Phone | +44 7531693296

    Location | Fügen, Zillertal | Eligible to work in Europe

    Email | camilla@huglig.com

    Portfolio & Website | www.huglig.com

    Instagram | huglig_

    I’d love to hear from you and share a little hygge along the way, Camilla xxx